Sandra Kleinburg, partner and managing director of
Martec Porter Novelli, has more than 19 years of extensive experience in
the computer, marketing and public relations industries. Sandra was a
founding partner of Martec 15 years ago and now serves as a strategic
counselor to all Martec Porter Novelli clients. Her responsibilities
include the agency business success; she oversees customer
communications strategies, new business development and executive
training. She has successfully handled crisis and merger and acquisition
programs. Her client experience includes work for Hewlett-Packard,
Gillette, Pfizer and Microsoft. Before joining Martec, Sandra worked as a
computer program developer for several companies in the jewelry,
construction, health, education and textile industries, and then served
as communications and marketing media coordinator for Ashton-Tate de
Mexico. Prior to joining Martec, Sandra worked for three years for
Procter & Gamble de Mexico, where she was responsible for marketing,
advertising, public relations and promotions campaigns as well as media
plans and launch strategies for new products in the Choco Milk and
VapoRub product families. She is a founding board member and former
president of the Mexican PR Agencies Association (PRO-RP). Sandra
graduated in 1989 from the Technical Institute of Superior Studies of
Monterrey, Mexico City campus, with an engineering degree in computer
systems. In 2000, she completed an advanced management program at IPADE
Institute in Mexico City, and in 2008, a diploma course in
pharmaceutical marketing.

“Among my proudest achievements at Porter Novelli
is the creation of Porter Novelli brand awareness in the Mexican
market,” Sandra says. “Today we are one of the largest, best and most
recognized PR agencies in Mexico.”