Strategy Consulting Services

We assess the strategic objectives and challenges facing businesses, organizations and individuals and advise on decisions, using deep knowledge and comprehensive understanding of the political and social landscape and the public agenda in the markets in which they operate.

PR & Communication Services

We develop and execute communications strategies to advance business objectives, change perceptions among key audiences and deliver meaningful results.
Our services bring together our expertise in communications and media relations, digital and social media and crisis communications.

Our Services

Strategic Consulting

We assess the strategic objectives and challenges facing businesses, organizations and individuals and advise on decisions, using deep knowledge and comprehensive understanding of the political and social landscape and the public agenda in the markets in which they operate.

 

See all

PR & Communication

We develop and execute communications strategies to advance business objectives, change perceptions among key audiences and deliver meaningful results. Our services bring together our expertise in communications and media relations, digital and social media and crisis communications.

See all

Who We Are

Established in Sofia in 1994 as one of the first PR agencies on the market, APRA is the only Bulgarian agency that has managed to successfully expand and maintain business operations across countries in the Balkans region. In 2012, the company established cooperation and opened offices in North Macedonia, Albania, Kosovo, Bosnia and Herzegovina, Montenegro, and Serbia, which were later incorporated in APRA Balkans Communication Group. In 2022, APRA joined forces with the influential international firm CD Global Associates and formed a strategic partnership – CD | APRA.

Our Mission

We are committed to the success of our clients, our people, and the communities in which we operate by engaging our creativity, experience and respect for differences.

We share our expertise and empower our clients. Openness, transparency and integrity are our key success factors that allow us to efficiently achieve our common goals.

Press room

Highlights

1994

Founded as one of the first PR agencies on the market

1998 – 2001

Part of the WORLDCOM Group

2002-2022

Affiliative of Porter Novelli

2012

Expansion in the Balkans and establishing the Skopje office as a Regional Hub

2012

ISO 9001:2015 certified

2013

The Ministry of Education and Science certified the Educational Center of the agency - APRA Academy

2015

United all offices of the company in APRA Balkans Communication Group

2022

Established a strategic partnership with CD Global Associates – the joint venture CD|APRA

Our offices

Sofia | Headquarters

111, Georgi S. Rakovski Str., 1000 Sofia, Bulgariа

(+359 2) 981 41 90

Skopje | Regional Hub

Jordan Mijalkov 50/3 Str., 1000 Skopje, North Macedonia

(+389 2) 3 22 33 88

Own offices

Albania (Tirana)
Kosovo (Pristina)

Preferred Partners

Bosnia and Herzegovina (Sarajevo and Banja Luka)
Croatia (Zagreb)
Montenegro (Podgorica)
Slovenia (Ljubljana)
Serbia (Belgrade)