Our Services
Strategic Consulting
We assess the strategic objectives and challenges facing businesses, organizations and individuals and advise on decisions, using deep knowledge and comprehensive understanding of the political and social landscape and the public agenda in the markets in which they operate.
PR & Communication
We develop and execute communications strategies to advance business objectives, change perceptions among key audiences and deliver meaningful results. Our services bring together our expertise in communications and media relations, digital and social media and crisis communications.
Who We Are
Established in Sofia in 1994 as one of the first PR agencies on the market, APRA is the only Bulgarian agency that has managed to successfully expand and maintain business operations across countries in the Balkans region. In 2012, the company established cooperation and opened offices in North Macedonia, Albania, Kosovo, Bosnia and Herzegovina, Montenegro, and Serbia, which were later incorporated in APRA Balkans Communication Group. In 2022, APRA joined forces with the influential international firm CD Global Associates and formed a strategic partnership – CD | APRA.
Our Mission
We are committed to the success of our clients, our people, and the communities in which we operate by engaging our creativity, experience and respect for differences.
We share our expertise and empower our clients. Openness, transparency and integrity are our key success factors that allow us to efficiently achieve our common goals.
Press room
Highlights
Founded as one of the first PR agencies on the market
Part of the WORLDCOM Group
Affiliative of Porter Novelli
Expansion in the Balkans and establishing the Skopje office as a Regional Hub
ISO 9001:2015 certified
The Ministry of Education and Science certified the Educational Center of the agency - APRA Academy
United all offices of the company in APRA Balkans Communication Group
Established a strategic partnership with CD Global Associates – the joint venture CD|APRA
Our offices
Sofia | Headquarters
111, Georgi S. Rakovski Str., 1000 Sofia, Bulgariа
Skopje | Regional Hub
Jordan Mijalkov 50/3 Str., 1000 Skopje, North Macedonia
Own offices