Our Services
Strategic Consulting
We assess the strategic objectives and challenges facing businesses, organizations and individuals and advise on decisions, using deep knowledge and comprehensive understanding of the political and social landscape and the public agenda in the markets in which they operate.
PR & Communication
We develop and execute communications strategies to advance business objectives, change perceptions among key audiences and deliver meaningful results. Our services bring together our expertise in communications and media relations, digital and social media and crisis communications.
Who We Are
Established in Sofia in 1994 as one of the first PR agencies on the market, APRA is the only Bulgarian agency that has managed to successfully expand and maintain business operations across countries in the Balkans region. In 2012, the company established cooperation and opened offices in North Macedonia, Albania, Kosovo, Bosnia and Herzegovina, Montenegro, and Serbia, which were later incorporated in APRA Balkans Communication Group. In 2022, APRA joined forces with the influential international firm CD Global Associates and formed a strategic partnership – CD | APRA.
Our Mission
We are committed to the success of our clients, our people, and the communities in which we operate by engaging our creativity, experience and respect for differences.
We share our expertise and empower our clients. Openness, transparency and integrity are our key success factors that allow us to efficiently achieve our common goals.
Press room
Bridgestone дебютира с две нови гуми за индустриални камиони, предназначени за шосе и умерени извънпътни условия, осигуряващи дълготрайна производителност на всякакъв терен
Bridgestone Debuts Two New Truck Tyres for Mild On/Off Segment, Delivering Lasting Performance on Any Terrain
Балканското първенство по колоездене на писта 2024 приключи с исторически успех за България
From October 25 to 27, the Colodrum sports hall in Plovdiv hosted the Balkan Track Cycling Championship, which attracted leading riders from Bulgaria, Greece, Turkey, Romania and Georgia, as well as numerous club teams from the region.
Ayvens даде официален старт на своята оперативна дейност в България и отбеляза 10-годишен юбилей
Ayvens officially launched its operations in Bulgaria and celebrated its 10th anniversary
Bridgestone, BB&G Group и Versalis създават затворена екосистема за рециклиране на гуми
Bridgestone EMEA (Bridgestone), BB&G Group (BB&G) and Versalis (Eni) announced the signing of an agreement aimed at creating a closed ecosystem to transform end-of-life tires into new tires.
Над 35 хиляди станаха част от магията на коледното градче на Coca-Cola
More than 35 thousand people became part of the magic of the Coca-Cola Christmas town
Шон Пен избра в България да бъде една от първите прожекции на документалния му филм за Украйна – „Суперсила“
Sean Penn Chose Bulgaria to Host One of the First Screenings of his Documentary Movie about Ukraine - "Superpower"
APRA обяви стратегическо партньорство с една от най-големите международни консултантски компании
APRA Announced its New Strategic Partnership With One of the Largest International Consulting Companies
МЕТРО България отново събра родни производители и ресторанти, както и хиляди посетители по време на шестото издание на Фестивал на розовия домат
METRO Bulgaria Once Again Gathered Local Producers, Restaurants, and Thousands of Visitors at the Sixth Edition of the Pink Tomato Festival
Highlights
Founded as one of the first PR agencies on the market
Part of the WORLDCOM Group
Affiliative of Porter Novelli
Expansion in the Balkans and establishing the Skopje office as a Regional Hub
ISO 9001:2015 certified
The Ministry of Education and Science certified the Educational Center of the agency - APRA Academy
United all offices of the company in APRA Balkans Communication Group
Established a strategic partnership with CD Global Associates – the joint venture CD|APRA
Our offices
Sofia | Headquarters
111, Georgi S. Rakovski Str., 1000 Sofia, Bulgariа
Skopje | Regional Hub
Jordan Mijalkov 50/3 Str., 1000 Skopje, North Macedonia
Own offices