NEW YORK, March 29, 2012 – Global public relations leader Porter Novelli announced that it has been named agency of record (AOR) for Room Key, a new online hotel search engine that provides travelers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site. Through the AOR relationship Porter Novelli will provide a combination of public relations, influencer engagement and social media support.

“Porter Novelli has a passion for building great brands that goes beyond just communications.  We believe this passion will help us define the Room Key brand,” said Stephany Verstraete, chief marketing officer, Room Key. “Their strategic recommendations, together with their sophisticated, best-in-class social listening and analytics tools, will make an immediate impact on our business.”

Room Key, founded by Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or their respective affiliates, launched its first site,, in the United States in January of this year.

“What we see in Room Key is a company with the potential to transform the travel industry,” said Michael Goldberg, global chief marketing officer, Porter Novelli. “Helping drive transformational change is what we’ve been doing for 40 years. We are proud to partner with such an innovative brand that has created a unique offering for consumers.”


Source: PR Week