Brad MacAfee brings a wealth of public relations
experience-on both the agency and corporate sides-to Porter Novelli,
where he manages the Atlanta and Austin offices. Brad spearheads the
organization’s Technology Council, driving client engagements and
business development. He has spent his entire career working with
companies selling products and services to the small and medium-sized
business (SMB) audience. He has developed strategic marketing and public
relations programs for companies such as Hewlett-Packard, Sage
Software, Level 3 Communications, Aflac, Capital One, BellSouth (now
part of AT&T), Navision Software (now part of Microsoft), Quark and
Motorola. Prior to joining Porter Novelli, Brad held director of public
relations and business development positions at Peachtree Software (a
division of Sage Software). At Peachtree, Brad established the company’s
first successful business development program—forging dozens of
strategic partnerships valued at millions of dollars. He managed all
aspects of the affiliate program, from lead generation to ongoing
partnership management, and managed large corporate partners including
Microsoft and IBM.
“During the last three years, more and more
organizations have taken notice of the SMB audience and they are
developing new products and strategies to sell into this market,” says
Brad. “With our unique and concentrated focus on this market, Porter
Novelli is in a great position to help companies truly understand a
diverse segment and implement meaningful programs to drive significant
behavior change.”