According to data on the reach of radio and television stations for total audience share in the first quarter of 2016 of the Agency for audio and audiovisual media services, the highest rating TV channels on the territory of Macedonia are the national TV channels “Sitel”, with an average daily reach of 37.29%, and “Kanal 5”, with an average daily reach of 31.54%. They are followed by TV “Telma” with 18.71% and TV “Alsat – M” with 16.33% average daily reach.
Among televisions broadcasting on national level via satellite or via public electronic communications network, TV “24 Vesti” has the highest rating, followed by “Sitel 3”, “Kanal 5 plus” and “TV 21”. According to the report of the Agency for audio and audiovisual media services, the most watched content on national TVs is the news and information programs. Most watched content of regional and local TV stations is news and entertainment and/or music program, whereas the news editions of these TV channels are the most watched in the regions D3 Turtel, D4 Boskija, D5 Pelister and D8 Popova Sapka, while entertainment programs of regional and local TV channels are the most watched in region D1 Skopje, D2 Stracin, D6 Mali Vlaj and D8 Popova Shapka.