One Brand - Coca Cola
Taste the Feeling
On 19 January 2016, Coca-Cola has launched a “One Brand” global marketing strategy that for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign – “Taste the Feeling”.
The project was launched at the same time all over the globe and Bulgaria took part in the BIG news with an extensive communication campaign. Following over a decade of successful local partnership, Coca-Cola entrusted the realization of the kick-off events in Bulgaria to APRA Porter Novelli.