The Social Media Advertising Consortium (SMAC), an industry association that aims to set standards for buying and measuring marketing in social media, today announced 11 newly elected board members.

The SMAC board of directors includes social media industry leaders representing brands, agencies and social media publishers. The board of directors includes a cross-section of the social media industry, with representation from social media properties as well as digital and advertising agencies.

Current board members are Bonin Bough, Global Director of Digital and Social Media at PepsiCo; Stuart Bogaty, Vice President of Marketing at True Action; Heidi Browning, Chief Digital Officer at Universal McCann and Tom Gerace, CEO at Gather. New board members are:

  • Stephanie Agresta, Executive Vice President, Global Director of Digital Strategy and Social Media, Porter Novelli

  • Carter Brokaw, Chief Revenue Officer, Meebo

  • Gina Garrubbo, Executive Vice President, BlogHer

  • Nichole Goodyear, CEO and Co-Founder, Brickfish

  • Joe Marchese, President, Socialvibe

  • Andy Markowitz, Director, Global Digital Strategy Group, GE

  • Scott Monty, Global Digital & Multimedia Communications Manager, Ford

  • Leslie Reiser, Director WW Digital Marketing, IBM

  • Bryan Rhoades, Director of Social & Emerging Media, Intel Corporation

  • Ian Schafer, CEO and Founder, Deep Focus

  • Shiv Singh, Vice President, Global Social Media Lead, Razorfish

Former SMAC board members Larry Weber, CEO of W2 Group and Eric Wheeler, CEO of 33Across, are moving into Board Emeritus roles. Also, Michael Barron, Esq., DLA Piper US LLP, has been elected secretary of the board.

The consortium has seen continued participation from top players in the social media space since it began in September 2008 and a growing demand for the exclusive research and insight it offers members. Agencies, brands and social networks have experiences equal value from SMAC, with participating members now including: AdNectar, Buddy Media, Coca-Cola, ComScore, Context Optional, Converseon, FD Kinesis, Gigya, The Health Central Network, The Huffington Post, IAC, Meredith Interactive/Real Girls Media, NeoOgilvy, Pandora, PopSugar, Room214, Visible Technologies, Weber Shandwick and WeeWorld.

SMAC has also been officially incorporated as a 501(c)6 non-profit organization with the goal of providing industry-wide standards.

“SMAC had an outstanding first year.  We brought together early thought leaders, hired an executive director and team, and laid a solid foundation for accelerating industry growth. This month, we are thrilled to announce that leading brands and agencies have joined SMAC, and that thought leaders from within each will be joining our expanded board of directors,” said Tom Gerace, CEO of Gather and Chairman of SMAC.

About the Social Media Ad Consortium (SMAC)

The Social Media Ad Consortium is a non-profit association, which represents agencies, social networks and brands in an effort to move the industry forward through standards, research and measurement. It is dedicated to responsible scale, innovation and evolution of social media marketing. SMAC is at the forefront of the industry, evolving with it to define today’s success and tomorrow’s innovation.