As Porter Novelli continues to expand its palette of digital offerings and refine internal digital capabilities, the agency recognizes that strength often comes from collaboration with those outside its walls. In a recent Wall Street Journal piece, Peggy Noonan eloquently found some hope in the midst of the current economic doom and gloom. Noonan wrote of a newfound sense of reinvention emerging, a workshop dynamism that will begin in someone’s kitchen or garage: “The comeback will be from the ground up and will start with innovation.” In this spirit of innovation, the digital teams of Porter Novelli are excited to announce PN Digital Labs—an initiative to identify, empower and partner with best-in-class digital startups and companies to deliver cutting-edge digital strategies. If you know of a cool, edgy tech startup, please direct them to to submit their info, or contact Brad McCormick for more information.