The second GSM operator in Bulgaria GloBul and APRA PN joined forces back in 2001 on the successful entrance of the company on the Bulgarian market. The agency provided full communicaton support for the opeartor and was entrusted  the integral development of the public image of the company. We created a set of simple and positive messages to serve as a base of all communication activities undertaken and stressed on the European standards in quality and customer care that GloBul introduced. As a result the operator enjoys perfect media relations, won the „Deal of the year 2001“ award and is currently the fastest growing telecommunications company in Bulgaria.