Global Public Relations Leader Porter Novelli to Sponsor Audience Conference
Global public relations leader Porter Novelli has been named a sponsor of the Audience Conference, a gathering of elite marketing and social media thought leaders who gather to study the “audience,” the things that affect it and how throughout the ages changes in communication, science, engineering and technology have affected the ability to address an audience and influence it, and the effects these changes have had on society. Read More Among the speakers scheduled to participate at Audience, taking place November 5-6 at the Hudson Theater in New York City, are Michael Arrington of TechCrunch, Dan Farber of CBS News, Jason Calacanis of Mahalo and Ethan Kaplan of Warner Bros. Records, among others. “The media landscape is evolving at warp speed. Identifying the right vehicles to reach a specific audience, ensure a successful conversation, and ultimately influence behavior, are core skills that every marketing professional must have,” Stephanie Agresta, executive vice president and global director of social media at Porter Novelli. “This is especially true in the social media space. We are excited to sponsor what we are sure will be an inspiring and educational analysis of today’s ever-changing audience,” Agresta added.