COCA-COLA Christmas commercial shot for the first time in Bulgaria
Nora Karaivanova is the Bulgarian performer of the Christmas song in the advertising campaign
November 18, 2010, Sofia – This year and for the first time, the Christmas Coca-Cola trucks will start from Bulgaria. The world-famous beverage brand surprised its fans in the country with a wonderful gift – for the first time in the company’s history the Christmas Coca-Cola commercial was shot in Bulgaria and will be aired in over 90 countries around the globe. The video was filmed at Boyana Studios, as well as at the house of Natalia Simeonova and in Borisova Gradina Park by an international team of over 30 people.
Another big surprise is that this year Santa Claus is Bulgarian – the role is performed by the actor Ivan Petrushinov. Among the popular faces, who took part in the advertising spot, were the charming TV hostess Desi Banova, Dido Machev and many other Bulgarian actors and models.
The music for the commercial is performed by the Grammy award winners Train featuring Nora Karaivanova. Ivan Petrushinov, acting as Santa Claus, will be also starring in the video for Train’s song, which is expected to be aired on music channels in December.
“Shake Up Christmas”
This year, Coca-Cola revived the tradition of exciting Christmas campaigns and announced its plans to congratulate the whole world with a new Christmas song, written by the Grammy-winners Train. Especially for Bulgaria, the stars agreed to record a version featuring the young Bulgarian star Nora Karaivanova, who has a contract with Virginia Records. Thus, Nora became a partner of Train in one of the most melodic and warm wishes for the Christmas holidays ever created. The interesting thing about the whole project is the fact that Train had to decide about the participation of the Bulgarian performer in the song. Thus, despite the fierce competition, Nora and her remarkable voice managed to win Train over, as well as Sony Music, and perform the Christmas chorus:
“Shake up the happiness, wake up your happiness, it’s Christmas time!”
The new TV commercial “Snow Globe” reflects the campaign’s theme about how people find happiness in ordinary moments, which connect them with their families and friends. The idea revolves around the crystal ball, which Santa Claus (performed by Ivan Petrushinov) shakes and thus connects the people, who can’t be together on Christmas night. The roles of the romantic couple are performed by the models Nikola Kyuchukov and Desislava Kasabova. Desi Banova is acting as a TV hostess, while Dido Machev is a shop owner. Producers of the advertising spot on the Bulgarian side are the professionals from MVM Studio.