Coca-Cola Hellenic entered the Bulgarian market in 1992. At the same time, the Coca-Cola Company set up a representative office as well. Since then the two companies have invested a total of nearly BGN 500 million.
Coca-Cola Hellenic Bottling Company Bulgaria is part of Coca-Cola Hellenic, one of the biggest producers of soft drinks in Europe and a bottling company with the highest market capitalization in the world. Coca-Cola Hellenic operates in 28 countries, serving a population of 550 million people. The company employs over 41,000 people, over 1400 of whom Bulgarians. Its sales are amounted to 2.02 billion cases a year. Coca-Cola Hellenic has well developed infrastructure, including manufacturing facilities in over 80 locations in countries where the company operates – from Ireland to Russia and from Estonia to Nigeria.
The company’s product portfolio includes carbonated and non-carbonated soft drinks, juices, mineral water, energy drinks and iced tea. Drinks offered in Bulgaria are tailored to local tastes and culture. In order to fully satisfy the needs of consumers, Coca-Cola is constantly developing its product portfolio and offers new flavors, packaging and promotions to complement the company’s main brands Coca-Cola, Coca-Cola light, Fanta and Sprite.