Carlsberg is present on the Bulgarian market since 2003 and as of today owns the breweries in Shumen and Blagoevgrad. The product portfolio of Carlsberg Bulgaria consists of the local brands Shumensko and Pirinsko, as well as the strongest brands in the portfolio of Carlsberg Group – Carlsberg, Tuborg, Holsten. Carlsberg Bulgaria is the official importer of the Czech Budweiser Budwar for Bulgaria. In the beginning of 2008 Carlsberg Bulgaria launched the energy drink Battery.

The total amount of the investments of the consortium in Bulgaria until the beginning of 2008 is estimated to over BGN 100 million. Carlsberg Bulgaria is the fastest growing beer company in the country. For 5 years only Carlsberg Bulgaria managed to double its market share (to appr. 27% in 2008), its business and volumes. For the first 6 months of 2009 the company invested BGN 11 million on modernization of its production capacity.