Bulgarian Campaign Wins First Prize in a Global Competition
APRA Porter Novelli and Kamenitza AD’s “Alcohol is a Bad Driver” Selected
Campaign of the Year at Stevie International Business Awards
The campaign “Alcohol is a Bad Driver” of APRA Porter Novelli and Kamenitza AD won first place in the category of “Socially Significant Campaign of the Year” at the International Business Awards Stevie. The Bulgarian communications agency also took second prize in the category of “Reputation Management” for the Nutrition, Health & Wellness initiative of Nestlé Bulgaria “Live Actively”.
The recognition of the Bulgarian projects comes from an international panel of nearly 300 experts from around the world. Over 3,300 campaigns from 50 countries competed in the tenth edition of the International Business Awards Stevie.
Earlier in the year, “Alcohol is a Bad Driver” won first place as a “Sustainable Development Campaign” at the awards of the Bulgarian Association of PR Agencies, BAPRA Bright Awards. The campaign was among the top five in its category for the region of EMEA (Europe, Middle East and Africa) at the SABRE Awards, the largest forum in the world for successful PR campaigns and projects. In 2013, the project reached the finals of the Golden World Awards of the International PR Association (IPRA).
Nestlé Bulgaria’s “Live Actively” is the biggest NHW campaign in the country. In recent years, the project won dozens of awards in various national and international competitions.
The campaign “Alcohol is a Bad Driver” focuses on one of the most topical and sensitive issues related to road safety, i.e. responsible consumption of alcohol among drivers and their behavior on the road. The initiative is part of the long-term CSR policy of Kamenitza AD.Founded in 1994, APRA Porter Novelli is part of Porter Novelli International and is among the leading communications agencies in Bulgaria. Clients of the company include Nestlé Bulgaria, Coca-Cola Hellenic Bulgaria, HP, Microsoft Bulgaria, Siemens Healthcare, Rompetrol Bulgaria, Beiersdorf Bulgaria, Brown-Forman, and many others.