Albie Jarvis is a senior vice president in Porter
Novelli’s Boston office. He brings more than 20 years of public
relations experience to supporting clients with communications
strategies and tactical execution in the high-tech and legal sectors.
For the Porter Novelli clients he works with-including eCopy, Goodwin
Procter and SunGard Availability Services-Albie develops a deep
understanding of market landscapes to create public relations programs
that connect with stakeholders and advance business objectives in
measureable ways. An expert in business to business communications, he
provides counsel and support for corporate events such as financial
results, senior executive appointments, IPOs and acquisitions, major
product launches, vertical market campaigns and thought leadership
initiatives. This work includes communications programs that blend
social media tools like search engine optimized content and podcasts
with traditional media relations to connect with audiences and enhance
brands. Additionally, Albie is skilled at building channel PR programs
that help high-tech clients generate increased awareness among product
and service partners that support business growth. A resident of
Bedford, Mass., he earned a bachelor’s degree in journalism and
political science from George Washington University in Washington, D.C.
“Connecting clients with customer
audiences to support their business growth is what I find most
exciting,” Albie says. “And the tools we can use are expanding every
day. Helping a client participate in a social media community to
generate dialogue with prospects, partners and potential employees can
be as important as a ‘big story’ in a business or trade media outlet.”