Albie Jarvis is a senior vice president in Porter Novelli's Boston office. He brings more than 20 years of public relations experience to supporting clients with communications strategies and tactical execution in the high-tech and legal sectors. For the Porter Novelli clients he works with-including eCopy, Goodwin Procter and SunGard Availability Services-Albie develops a deep understanding of market landscapes to create public relations programs that connect with stakeholders and advance business objectives in measureable ways. An expert in business to business communications, he provides counsel and support for corporate events such as financial results, senior executive appointments, IPOs and acquisitions, major product launches, vertical market campaigns and thought leadership initiatives. This work includes communications programs that blend social media tools like search engine optimized content and podcasts with traditional media relations to connect with audiences and enhance brands. Additionally, Albie is skilled at building channel PR programs that help high-tech clients generate increased awareness among product and service partners that support business growth. A resident of Bedford, Mass., he earned a bachelor's degree in journalism and political science from George Washington University in Washington, D.C.
"Connecting clients with customer audiences to support their business growth is what I find most exciting," Albie says. "And the tools we can use are expanding every day. Helping a client participate in a social media community to generate dialogue with prospects, partners and potential employees can be as important as a 'big story' in a business or trade media outlet."