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75% от потребителите смятат, че бизнесът трябва активно да участва в борбата с COVID-19

И това категорично ще повлияе на репутацията им след края на пандемията, сочат данните от ново проучване на комуникационната група Porter Novelli, проведено в началото на април в САЩ. 45% от анкетираните заявяват, че бизнесът може да осигури по-бързи и по-добри решения за кризата от институциите и неправителствения сектор. 71% са категорични, че ще спрат да използват продуктите или услугите на всяка организация, която си позволи нелоялни търговски практики по време на пандемията.

Porter Novelli Add to Health and Wellness Leadership

Porter Novelli announced changes to its health and wellness practice that increase global capabilities and expand leadership in the U.S.

From PRWeek:

Porter Novelli has brought on eight staffers in leadership positions in its health and wellness practice, including Maura Bergen as EVP for U.S. pharmaceuticals, based in New York.

Porter Novelli Wins Big at SABRE Awards

Porter Novelli had a great night at last night’s SABRE Awards. Wins include:

  • Diamond Award for Best Company of the Year: T-Mobile
  • Best Issue Management Campaign: Bayer CropScience
  • Best Government Campaign: San Diego International Airport

Congratulations to our clients, the Porter Novelli teams and everyone else involved. Watch for more here soon.

Brad MacAfee Named Chief Executive Officer at Porter Novelli

Omnicom Public Relations Group, part of The DAS Group of Companies (DAS), a division of Omnicom (NYSE: OMC), announced today that Brad MacAfee has been named chief executive officer of global public relations leader Porter Novelli. With nearly 25 years of public relations experience on both the agency and corporate sides, MacAfee is a highly respected business and communications leader. He has been with Porter Novelli for 15 years, most recently serving as senior partner and president of the agency’s North America region.

Not Entirely Polarized

Some of you know that we’ve been working on something new at Porter Novelli: PN View, an online community of smart people working on policy/politics who confidentially weigh in on topics of the day.

#Selfish or #Selfless – Making it Count

When was the last time you took a selfie? If you’re anything like me, chances are you’ve snapped a selfish pic at least once in the last few days – if not, more!

Now tell me this… When was the last time your selfie actually made a difference? For most of us, the answer is never, but for hundreds of PR pros around the world, that answer is earlier this month.=

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