Burlesque that should be placed in comic literature, originating from the Balkans, are the words that Jordan Minov, two decades present in the PR-sector in Macedonia, used while assessing the celebration with traditional folklore dance performance in a tunnel, during the recent opening of the new highway near Demir Kapija.
Minov has been in the PR industry since 1997. He was the head of the first Public Relations Agency in Macedonia, and today, for five years now, he is a Regional Director of the APRA Porter Novelli Balkan Communication Group, which operates on the Balkan market.
In an interview for “AdToDate.mk”, Minov gives his assessment of the situation in the Public Relations sector, noting that the communication with the public has been transformed into a propaganda, with a debatable level of professionalism.
Link to the whole interview: http://adtodate.mk/mk/record.php?mv=10&id=1615